Recognizing the lines are rapidly blurring between the sports nutrition and weight management food categories, DuPont Nutrition & Health recently conducted new global consumer research to gather valuable insights such as:
- Traditional “Diet” brands are struggling
- Sports Nutrition brands are moving mainstream
- Active Lifestyle brands are booming
To help food manufacturers understand how the sports nutrition and weight management market is changing and better predict where it will go, DuPont Nutrition and Health identified three distinct consumer groups that make up this market: 1) Personal Record Performers, 2) Enlightened Actives, and 3) Motivated Stragglers. Additional research directed at each of these consumer segments uncovered a variety insights on how they think, feel, and behave to help you successfully target your brand to the right consumers who will value your products the most.
DuPont Nutrition & Health has organized this Global Sports Nutrition and Weight Management Consumer Research into a detailed infographic so you can have instant access to some of the key findings.
Please contact Skidmore Sales for more information on how you can successfully market to this dynamic and evolving consumer segment.
