Globally, the market for protein beverages is booming and protein powders are enjoying robust growth from an expanding consumer base that recognizes the value of protein in achieving their fitness, weight and health goals. They are seeking high-protein beverage powders offering convenience, taste and nutrition.
To satisfy this growing need, DuPont Nutrition & Health recently announced the introduction of a new product innovation for dry blended nutritional beverage powders, SUPRO® XT 221D Isolated Soy Protein. This is a plant-based, high-quality protein that disperses completely in water in only nine seconds.
“Consumer complaints such as ‘hard to stir in’ and ‘lumps’ are commonly heard in the dry blended beverage industry,” said Jean Heggie, Marketing Strategy Lead at DuPont Nutrition & Health. “Based on what we’ve seen in the marketplace, we believe SUPRO® XT 221D disperses faster than any other isolated soy protein on the market today. This latest innovation from DuPont Nutrition & Health offers the potential to create a much better experience for the consumer while driving brand preference.”
In sensory studies with consumers, DuPont Nutrition & Health compared a 20 gram protein supplement formulation with SUPRO® XT 221D against similar formulas made with other isolated soy proteins. Consumers rated the SUPRO®XT 221D formula significantly higher in flavor, dispersibility, mouthfeel and overall liking. The study also confirmed significantly higher purchase intent scores for the SUPRO® XT 221D formula.
SUPRO® XT 221D Isolated Soy Protein also demonstrates excellent flow characteristics, which has the potential to improve manufacturing efficiencies by improving can-fill speed and accuracy. The flow characteristics of SUPRO® XT 221D provides a 50 percent improvement overall compared to DuPont’s previous best flowing technology.
Please contact Skidmore Sales for samples, a product demonstration or additional information. Let us show you how SUPRO® XT 221D Isolated Soy Protein can help improve your products and create your next generation of innovative powdered beverages.
