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primax

primax

  • June 12, 2017
  • 4:25 pm
  • No Comments

May, 2017 – Essentia Announces Product Branding Changes

As of March 29, 2017, the ProBase trademark and brand name for their broths, stocks, fats and extracts will no longer be used by Essentia. This product branding change has been made to help a packaged food company avoid potential consumer confusion with their own trademark and brand.
 
This is only a change in product branding,
there are no other product or SKU changes taking place at this time.
 
While Essentia products produced before March 29, 2017 may still carry the ProBase trademark on their product label, the ProBase trademark will no longer be used on any materials produced after this date. Their broth, stock, fat and extract ingredient solutions, across all species, will simply fall under the Essentia brand.
 
Please see the example below for additional clarification.
 
SKU 1201
Old Product Description
ProBase B1301 Spray-Dried Beef Stock
SKU 1201
New Product Description
B1301 Spray-Dried Beef Stock
Please contact your Skidmore representative for product samples or more information.

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