Consumers are reporting choosing spicy options when dining out and eating in. Accoding Kalsec’s latest research, the segment is growing rapidly and there are numerous opportunities for food processors, manufacturers, QSRs and consumer packaged goods to innovate their product offerings.
To understand consumer trends, Kalsec recently conducted research and collected new global insights via online surveys of consumers in 12 countries. The results are available in their new e-book: “Spicy Perceptions; Hot and Spicy Food Industry Insights.”
The research uncovered five key findings including: the significant growth in the consumption of spicy foods over previous years, and further found that preferred flavors and pungency levels differed in various regions of the world. Additional insights are included for several regions around the world, including Asia Pacific and The Americas.
Across the globe, more than half of all consumers report that the source of heat is important, such as the pepper varietal, and they are looking for these sources on the product label.
The study results also outlined the likelihood of consumers to try a new spicy food as a main entrée, a spicy dip/sauce/condiment, spicy snack, a spicy beverage and a spicy desert. The results may surprise you! 24% of respondents indicated they would likely try a spicy dessert. In India, 40% of respondents said they would be “extremely likely,” to try a new spicy beverage or dessert, which Kalsec identified as a potential new trend.
Get the report for a detailed look at consumer preferences, and how food and beverage manufacturers can meet consumer expectations. Download the complete e-book here.
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