Increased consumer scrutiny related to the sugar content in food and beverages, combined with the FDA’s increased focus on added sugar details on product labeling has prompted Ingredion to take a closer look at sugar reduction. In their latest IdeaLabs I2s brief “Shifting Away From Sugar,” Ingredion provides insights into the trend, and what consumers require from sweet foods and beverages.
With 45% of Americans reporting that reducing sugar is more important than ever, the reports look at how consumer behavior is changing. Consumers are reporting drinking water or switching to low calorie options instead of sugary drinks. In response, beverage manufacturers have introduced more than 250 Stevia-sweetened soft drinks each year since 2012.
Additionally, this I2s brief looks at trends in beverage and snacks and yogurt applications and establishes similar trajectories. Consumers are turning to reduced sugar products and manufacturers are offering hundreds of new products each year to satisfy the demand.
See how sugar reduction is trending in your applications. Download the complete brief here.
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