Consumer demand for added functionality in their foods and beverages is more than a fad or a passing trend. In fact, 80% of consumers want retailers to offer foods and beverages with functional benefits, according ot Datassential. Food manufacturers know that it’s not enough to taste great. Health-minded consumers expect foods that nourish their bodies and improve their quality of life.
In an effort to more deeply understand consumer expectations, acceptance, and knowledge Kerry recently surveyed 1000 health-conscious American consumers in the US who read on-pack details and nutritional labels when purchasing products. Specifically, Kerry asked questions relating to preference for certain ingredients and how they vary across functional benefits.
Kerry’s Propriety Insights study, entitled: “Proactive Health: Consumer Demand For Functional Ingredients,” is described by Kerry “a comprehensive study on consumer perception of added functionality in food and beverages and ingredient preferences linked with specific perceived functional benefits.”
This research looks at the consumer’s health priorities and also consumer’s perceived functional benefit of 85 unique ingredients. (The 32 page report offers lists of all 85 ingredients vs. their functional benefit by age, gender, ethnicity and more by contacting Kerry).
The whitepaper uncovered unique insights into specific functional benefits and preferred functional ingredients that may be worth considering when developing your next food or beverage innovation.
You can visit our website to see the large list of Kerry ingredients Skidmore has available, including Kerry’s specialty grills and smokes.