Families are eating dinners at home more often these days. Many are turning to frozen and chilled pizzas. Recently, Innova Market Insights looked at the factors that impact this segment, and where it may go next!
According to the study, chilled pizzas (compared to frozen) are growing in popularity. According to their study data, “between 2015 and 2019, the number of chilled pizzas launched globally increased by a CAGR of 15.0% versus 5.7% for frozen. Chilled pizzas tap into the premiumization trend, with companies more likely to use premium ingredients and market their products as authentic style, than perhaps many frozen pizzas; although premiumization is also occurring among frozen pizza companies, with the likes of Nestlé launching a new range in December 2019 under its US DiGiorno brand called Artisan Thin Crust.”
While tried-and-tested flavors remain popular, many pizza makers are focusing their NPD around meat flavors, including pepperoni, ham, bacon, chicken and salami, many non-meat flavors are seeing significant gains popularity, including margherita and vegetable flavors.
According to the study, gluten-free pizzas are now mainstream, with 8% of pizza launches in 2019 had a gluten-free claim.
Pizza: Global” is a new Category Insider report from Innova Market Insights, which brings together market sizes, company analysis and a review of new product trends and activity to demonstrate just how the picture has been changing and to suggest where the future opportunities can be found.
Learn more about the study here.
