Cutting Sugar and Increasing Protein has Sustained Appeal To Consumers
According to a recent article in Food Ingredients 1st, Innova Market Insights predicts that the drive towards healthy food choices, particularly in sweet treats, will remain strong in 2021.
According to Innova, indulgent flavor is essential in confectionery, sweet bakery, ice cream, and desserts, and brings with it specific challenges to food manufacturers looking to provide “better-for-you,” reformulations.
Sugar reduction and protein enhancement have been particularly popular for consumers, and successful to manufacturers. The article looks at ice cream manufacturer Halo Top and Swedish brand Nick’s, which recently secured $30MM in financing for their sugar-free frosty treats made with EPG, a patented fat replacer that provides great taste and texture while remaining low-calorie.
Innova indicated that more than 91% of consumers are “at least a little,” influenced by sugar reduction claims. This includes strategies to completely remove sugar, blending of sugar with sweeteners and advances in sugar science.
The article indicates that top sweetener ingredients include stevia, erythritol, and monk fruit.
The article also points to the appeal that protein has for consumers when considering dairy products, indicating that it is also gaining ground in confectionary and sweet bakery products.
“Even some well-known sports nutrition brands are exploring opportunities in high-protein biscuits and chocolate products,” highlights Innova Market Insights.
Skidmore carries all the products you need to reduce sugar and increase protein in your next sweet innovation! Contact your Skidmore Sales Representative to discuss the opportunities!
