The evolution of plant-based products is soaring beyond the traditional dairy and meat alternative categories. In fact, the “Plant Forward,” trend was #2 on Innova Market Insights 2021 prediction list.
According to a recent article on Food Ingredients 1st, “Last year, no fewer than 67 percent of all new products with “plant-based” claims were launched outside of these pioneering sectors, according to the market researcher [Innova Market Insights]. And, it also points to plant-based confectionery space proliferating.”
While the trend had already gone mainstream prior to Covid-19, the immunity-boosting properties of plant-based foods have gained the attention of consumers looking to improve their health and well-being.
In an earlier article, Karen Emerson, Kerry plant-based business development manager, North, and South Europe explained “COVID-19 has accelerated interest in plant-based across the board, with 42 percent of consumers eating meat alternatives more often.”
“Plant-based has extended itself from a niche trend for the few to a full-fledged phenomenon for many. COVID-19 is drawing deeper attention to health, the safety of animal-based foods and the environment, which propelled the plant-based trend,” says Mindy Leveille, strategic marketing manager for protein at Kerry.
Moreover, consumer awareness about protein quality is growing, with consumers able to find the information very easily on blogs and social media, adds Leveille.
There are other drivers contributing to the plant-based trend as well. Sustainability is at the forefront for many consumers, who want products that are ethically sourced, and have a low environmental impact. Food Ingredients first points to the many “Better for people and the planet,” phrases used by brands and companies around the globe.
Convincing natural colors are also important to consumers. According to Chr. Hanson Natural Colors, “A product that looks good on the shelf is no longer enough for conscious consumers. Their buying behavior is now influenced by whether the origin of the color is from a safe and natural source.” For this reason, options in plant-based reds, yellows, and oranges are solid contenders in both food and beverage applications.
See the full article, on foodgingredientsfirst.com to get a closer glimpse into industry predictions for plant-based products.
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