Consumers spent 2020 trying to get healthy and stay healthy, and researchers believe that trend will continue in 2021. Many consumers are looking to the foods they eat to give them an edge in their fight against the Coronavirus. According to ADM, their research shows that consumers are growing more interested in foods that help boost immunity.
According to a recent report on Fooddive.com, Immunity-boosting ingredients have seen a sales bump already, and more companies are expanding their portfolios with those features. Chobani recently announced a line of yogurt that spotlights probiotics, and Uncle Matt’s launched an Ultimate Immune Orange Juice Beverage.
As Fooddive.com explained, WGSN, a trend forecasting company under Assentia, “identified immunity-supporting ingredients as a key theme for 2021. Product developers are learning from consumer demand in the past year. From elderberries and probiotics to turmeric and moringa, WGSN said the ingredients with immunity claims are among those poised for further growth.” Other ingredients that have seen a surge are oranges, honey, mushrooms, and ginger.
“So many people are taking this time to commit to their personal wellness. People are trying to adopt new, healthier behaviors, more exercise. Trying to eat more healthy foods,” Joan Driggs, vice president of content and thought leadership at marketing research firm IRI, told Food Dive. “It’s not going to go away.”
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