As part of an extensive rebrand, Olam is now known as “ofi”. According to the company, the rebrand identifies ofi as a “fresh and distinct company, focused on the five complementary ingredient platforms that we’re known for – cocoa, coffee, dairy, nuts, and spices. And seeks to harness those food and beverage trends that these delicious products can combine to create.”
According to their announcement, the rebrand is “more than just a new look.” According to a recent article from Foodingredientsfirst.com the rebrand, “Further underscores ofi’s efforts to shake up the market with ingredients that help food and beverage companies meet the growing consumer demand for natural, healthy, and sustainably sourced cocoa, coffee, dairy, nuts, and spice products.”
Kamesh Ellajosyula, ofi chief innovation and quality officer, told Foodingredientsfirst.com, “ofi brings together five of our leading ingredients businesses under one new operating group to simplify and focus our portfolio and help our customers to respond to the rapidly changing consumer preferences.”
Ofi is assuring customers that they remain committed to “delivering value at every level of their integrated supply chains.” And also that It is “business as usual,” during the rebrand.
Skidmore proudly represents OFI products. To learn more, contact Skidmore Sales today.
