As the snack bar industry expands, bar makers are using savory ingredients that satisfy many of today’s diet preferences. “Over the next 12 months, we expect to see the significantly greater buzz around savory snack bars, with projected interest in the space growing by nearly 250%, albeit from a low base,” says Ranjana Sundaresan, a lead research analyst at Spoonshot.
According to Food Technology Magazine, savory bars offer something for everyone. They satisfy a wide range of consumer preferences: specific lifestyles and diets—such as keto, paleo, gluten-free, plant-based, or low-sugar—or cravings for new and innovative flavors. They’re also aiming to balance post-pandemic demands for healthier options and those centered on indulgence.
“There’s definitely a plant-forward outlook to savory bar launches given the growing interest in this space, driven by health and sustainability concerns,” says Sundaresan, who cites Spoonshot research that consumer interest in plant-based food and drink has grown by over 600% since 2016.”
Savory ingredients can widen the range of snack bar flavors. There is also the potential that snack bars can become genuine meal replacements. Vegetables like sun-dried tomatoes work well in the savory space. According to Traina Foods, “Pizza flavors are always popular, and our sun-dried tomato products pack intense flavor complementing delicious mini-meal replacements.” Traina Foods provides a wide array of sun-dried tomato products ready to serve as an ingredient in savory bar lines. They offer diced, double diced, finely diced, julienned, and powders in conventional, organic, and salted varieties of sun-dried tomatoes.
Key Features and Benefits of Sun-Dried Tomatoes as a savory ingredient:
- Fits many diet types
- Low sugar
- Add gourmet appeal and great color
- High in umami—a flavor profile savored by influential huge baby boomer and millennial markets
- Packed with vitamins C, A, B1, E, K, and lycopene
SustainableH&W Ingredients, a subsidiary of Skidmore Sales, proudly represents Traina ingredients. To learn more about these products, contact your sales representative.
