Recently Kerry surveyed 8,790 consumers across 16 countries on six continents to learn more about their snacking behaviors and preferences. They investigated how customers responded to cheese-flavored savory snacks and researched new product development. As a result, Kerry has flagged the potential for food manufacturers to connect with consumers on an emotional level.
Foodingredientsfirst.com recently sat down with representatives from Kerry to learn more.
According to the article, Kerry found that consumers have a deeply positive perception of cheese flavors in savory snacks, with 62% stating that cheese flavors make savory snacks more exciting.
Cheese-flavored snacks outpaced the savory snack category in new product launches, demonstrating the further potential for innovation.
While 77% of consumers globally said that taste is the number one reason they love cheese, preferences vary across different markets and geographies.
Cheddar, mozzarella, and parmesan are popular among respondents in North America and Europe.
The article stated, “The research also explored top flavors based on snack-type, with cheddar reigning supreme worldwide and cited as the most appealing cheese profile across potato chips, popcorn, and cheese puff concepts.”
Regarding the research, Soumya Nair, global consumer research and insights director, told Foodingredientsfirst.com: “Cheese is a truly cultural experience, shaped by different geographies, generations of rich culinary history, local ingredients, and traditions.”
Although many consumers love classic, single-cheese flavors in savory snacks, there is plenty of scope for mixing things up. A significant percentage – 50% – tell us that creative additions such as herbs, spices, and chili are variants they look for,” Nair explained.